Tim Reeve, Deputy Director of the Victoria and Albert Museum, discusses the groundbreaking open storeroom initiative, promoting transparency and public trust in museums. Dan Hicks, a Professor at Oxford, emphasizes the importance of accountability and restitution in museum practices. Kylie Message-Jones from ANU highlights the challenges facing museum studies programs and smaller institutions in a digital world. Together, they explore how museums can redefine their roles in society, fostering deeper connections while adapting to modern audience needs.
The Victoria and Albert Museum's Storehouse initiative represents a transformative effort to enhance visitor engagement and promote transparency in museum operations.
Museums are increasingly integrating digital technology to enrich visitor interactions, bridging the gap between physical artifacts and online accessibility for deeper understanding.
Deep dives
Opening the V&A Storehouse to the Public
The Victoria and Albert Museum is launching the Storehouse, an accessible area that allows visitors to explore its vast collections typically kept in storage. This initiative aims to transform the visitor experience by providing open access to a part of the museum that is usually not seen, emphasizing transparency and engagement. Visitors will have the opportunity to wander among stored objects, view conservation studios, and encounter lightly curated displays of around 1,500 artifacts, highlighting the wonder of what lies beyond public exhibitions. This move aims to change the traditional museum-visitor relationship, encouraging a deeper connection and understanding of the institution's collection.
Integration of Digital and Physical Experiences
The podcast discusses a significant shift in how museums perceive and utilize digital technology in their operations and visitor interactions. Curators are increasingly integrating digital elements into the museum experience, allowing visitors to engage with exhibits via their smartphones through QR codes, thus enhancing accessibility to information about stored artifacts. This change reflects a broader societal acceptance of the digital realm as part of the physical museum experience, with museums now employing in-house digital teams to create engaging online content. The evolving role of technology indicates a paradigm shift where the digital is no longer separate but a core aspect of enhancing visitor interaction.
Challenges and Evolution of Museum Practices
The conversation also addresses ongoing challenges facing museums, particularly the crisis of public trust and funding. Museums are evolving from being primarily object-focused institutions to spaces that prioritize community engagement and transparency, fostering conversations about provenance and restitution. Engaging diverse audiences and addressing historical injustices, such as the repatriation of artifacts, has become central to museum practices, challenging curators to consider not only the care of objects but their historical context and significance. By emphasizing a dialogue with the public, museums strive to build trust and relevance in an ever-changing societal landscape.
The Victoria and Albert Museum in London is opening-up its storeroom, turning the back end of the operation into a public resource. It's about attracting new patrons, but it's also about accountability, the Museum's managers have declared. Across the Western world museums are having to reexamine their mission and redefine the relationship they have with the public they're meant to serve. We explore why and how. We also look at the balance that's being struck between the physical artefact and its digital equivalent.
Guests
Tim Reeve — Deputy Director, Victorian and Albert Museum, London
Dan Hicks — Professor of Contemporary Archaeology, Oxford University
Karin de Wild — Assistant Professor in Contemporary Museum and Collection Studies, Leiden University (The Netherlands)
Kylie Message-Jones — Professor of Public Humanities, ANU Humanities Research Centre
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