The Dentalpreneur Podcast w/ Dr. Mark Costes 2420: The Entrepreneur Who Made Going to the Dentist Feel Like Disneyland
Jan 9, 2026
Dr. Kami Hoss, an innovative orthodontist and founder of The Super Dentists and Supermouth, shares his journey from a single practice to dominating the San Diego market with a playful twist. He covers the creation of engaging superhero themes and entertainment to attract families. Dr. Hoss dives into his revolutionary Supermouth oral care line, emphasizing science-backed, microbiome-friendly solutions. With nearly 300 patents, he explains how his products aim to reshape perceptions of dental health among kids, making oral care fun and effective.
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Superhero Movie Built The Brand
- Kami Hoss turned a copyright dispute over a Tooth Fairy name into a marketing win by producing a superhero movie called The Superdentist.
- The movie premiered before The Incredibles and created local celebrity status that accelerated practice growth.
Storytelling Drives Long-Term Loyalty
- Kami credits storytelling and emotional connection, not just clinical skill, for scaling to a 24% pediatric market share in San Diego.
- He models patient loyalty on Disney's emotional storytelling rather than commodity dental marketing.
Use Scale To Fund Experience
- Design high-volume, multi-chair locations to afford premium technology and experiential features while keeping per-case costs down.
- Use scale to fund entertainment and education that change patient perception of dental visits.
