The GaryVee Audio Experience Understanding The Digital Economy
Sep 23, 2021
Dive into the evolving landscape of advertising in a digital world. Discover how traditional strategies are being upended by the rise of social media and innovative platforms. Learn why Facebook is key for targeting seniors and the growing potential of gaming in marketing. Explore the shift from email to texting as a preferred communication method and how small businesses can capitalize on fragmented media. The conversation highlights the upcoming 'trillion-dollar warfare' in social commerce. Prepare for a future where tech giants redefine consumer engagement!
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Transcript
Episode notes
Streaming Disruption
- Streaming and OTT platforms are inevitably disrupting cable and network television, similar to previous technological shifts.
- Winners will be those financially stable enough to invest in streaming and attract advertising dollars.
Long-Term Vision
- Businesses should prioritize long-term investments over short-term gains, focusing on strategies that align with consumer behavior.
- Don't be afraid to invest in new platforms like streaming and adapt to the changing media landscape.
Platform Strategies for Small Businesses
- Small businesses should leverage LinkedIn and TikTok for organic reach and cost-effective advertising.
- Explore biddable OTT platforms to run targeted commercials on streaming services.