Akimbo: A Podcast from Seth Godin

The order of that song

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Apr 27, 2022
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INSIGHT

Alphabet Song as Cultural Norm

  • The alphabet song is a cultural tool that teaches everyone the same alphabetical order consistently.
  • This consistency enables effective communication and shared understanding in culture and commerce.
ADVICE

Write Your Own Cultural Song

  • To create new cultural norms, invent a 'song' or consistent method that everyone adopts and repeats.
  • This shared repetition ensures your version persists and unifies people around the new norm.
ANECDOTE

Email Dollar Sign and Emoji Stories

  • Seth wrote a book proposing a dollar sign in email subject lines for commercial messages to filter spam.
  • He also compiled a smiley dictionary that helped standardize emojis across platforms.
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