Startups in Stilettos How Siham Lahmine Built a Travel Business Rooted in Culture and Connection
“I want each one to feel special while they are traveling with me. Others say to me, 'Oh, you're supposed to do a lot of group tours. That's going to bring you a lot of profits.' I'm saying leave this aside because it's not about profit. This is about people.”
When 2020 brought global travel to a halt, Siham Lahmine saw an unexpected opportunity: to bet on herself. Leaving behind a stable career in education (and a seven-year role at a tourism company), she launched Morocco Travel Organizer, curating immersive, luxury experiences that go beyond the guidebooks. But her journey wasn’t just about pivoting, it was about rewriting her own rules.
Siham’s entrepreneurial journey is a testament to the power of patience and intuition. While many rushed to pivot in 2020, she took two years to refine her vision, proving that timing isn’t just about opportunity, but readiness.
What we talked about:
How Siham Discovered Her Passion [2:45]
Blending Local Food with Travel [7:50]
Building a Loyal Customer Base without a Large Marketing Budget [17:00]
How an International Business Can Connect with the US [27:45]
Connect with Siham:
@sihamlahmine on Instagram
@moroccotravelorganizer on Instagram
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