DTC Podcast Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF
10 snips
Apr 11, 2025 Discover how recent tariff news impacts advertising strategies on platforms like Meta and Google. The panel shares insights on why CPMs have dropped and how brands can capitalize on lower costs. They discuss the importance of creative messaging to connect with consumers amidst economic uncertainty. Learn about the difference between incremental and marginal ROAS, and how smart brands are navigating pricing and supply chain challenges. This engaging roundtable offers actionable tips for thriving in a volatile market.
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Empathetic Marketing
- Empathize with consumer uncertainty and add levity to their experience.
- Avoid simply pushing products; focus on building brand wholeness and positive sentiment.
Supply Chain Agility
- Larger brands with established supply chains face greater challenges adapting to market shifts.
- Smaller brands have more flexibility due to lower financial stakes and simpler logistics.
Maintaining Ad Spend
- Most brands maintain current ad spend despite market uncertainty, prioritizing a steady approach.
- Some brands slightly reduce spending, focusing on efficiency improvements and cost scrutiny.