DTC Podcast
Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF
Apr 11, 2025
Discover how recent tariff news impacts advertising strategies on platforms like Meta and Google. The panel shares insights on why CPMs have dropped and how brands can capitalize on lower costs. They discuss the importance of creative messaging to connect with consumers amidst economic uncertainty. Learn about the difference between incremental and marginal ROAS, and how smart brands are navigating pricing and supply chain challenges. This engaging roundtable offers actionable tips for thriving in a volatile market.
24:42
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Quick takeaways
- Brands should empathize with consumer anxiety during uncertain times by providing supportive messaging rather than aggressive sales tactics.
- Recent tariff changes have led to decreased ad costs, enabling brands to capitalize on increased consumer engagement and optimize their marketing strategies effectively.
Deep dives
Adapting Brand Messaging
Brands must carefully consider their messaging approach during uncertain times, particularly regarding consumer sentiment towards tariffs and pricing. It is essential for brands to empathize with the feelings of uncertainty and anxiety that consumers are experiencing, rather than simply pushing products for sale. For example, rather than using high-pressure tactics to persuade consumers to buy, brands can engage with their audience by providing commentary on the current economic climate in a lighthearted manner. This approach fosters positive sentiment and encourages consumer loyalty, proving to be far more effective than traditional sales pitches.
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