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Episode 148: Social Media Do's and Don'ts with Rosa Ma
Today Jeffrey Su's client Rosa Ma joins us to discuss her role building data pipelines and creating usability dashboards for Big Social Media. We discussed posting frequency, should you reel or carousel, and should you avoid taking about current political administrations and ongoing health pandemics. Does the algorithm really listen? Where will social media lead us into the future? What drives engagement and retention? Rosa graduated from Columbia University and studied Finance and Mathematics and currently resides in Boston, MA.