Ep. 140 - The Hidden Variables of Packaging and Branding with Carrie Arndt, Senior Research Executive, Strategy and Development at MMR Research Worldwide

Carrie Arndt is a wealth of knowledge when it comes to seeing the hidden reasons on why you buy things. And not just color, or a name, but it’s so much more than that.

I first heard of Carrie when I saw her post aesthetically pleasing infographics that compare brands. These infographics show the importance of not just color, but font aesthetics, and shape. It’s amazing!

I really want these pictures to be achieved and not lost in space so I asked Carrie if I could put them on My Food Job Rocks. So Carrie’s LinkedIn posts will be achieved on My Food Job Rocks in a special article subsection called, Carrie’s Corner. We’ll be introducing them on the My Food Job Rocks’ website just like we did Flavor Investigator and Why does this…. Series

Overall, great, lighthearted interview. Had a lot of fun with Carrie. Though this was the first time I met her, I feel like because we know each other by our content, it feels like I’ve known her for a while.

NEW Sponsor - FoodLabelPro.com

Is your product packaging compliant with the new FDA rules?  The compliance deadline is January 1st, 2020. At FoodLabelPro.com we will upgrade your current panels for only $50. FoodLabelPro.com also provides package and claim reviews, laboratory analysis, shelf life testing, printer/graphics services, and menu analysis.   We are your one-stop shop for food packaging: FoodLabelpro.com.

Sponsor - BAKERpedia

This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business.

Show Notes

Pictures on Linkedin Fred Hart Honey Jar Picture Millenials super into beekeeping Mint Color Products When someone asks what you do for a living, what do you do in a sentence or less?: I work with clients to help them launch products that will line up with consumer expectations Is it not only food?: I try and follow the food industry type product Though we do use household care clients, we do get a lot of food and bev space Market Research is not marketing Market Research is data Marketing is creating a story Marketing actually focuses on Market Research as it’s so integrated What’s something that you find really fun?: I love looking at data and finding hidden meanings. For example, 2 names scored the same, but looking deeper, we found that the name associates with the brand. PAC- Packaging When people assess products, they will not only do taste BUT EVERYTHING For example, picking up a product is a metric in analysis, not just color Bathroom cleaners-blue Food is generally – Red Brown Sustainable labels getting more colorful Why is this happening? Carrie: Because it’s noticeable, trendy, and interesting Adam: Natural is getting more mainstream, also RXBar did it, and they made a lot of money Where you got to where you are today: I majored in Political Science Carrie was at a Startup in Houston – Operations and Marketing I am in MMR right now and it’s the best company ever My first job in MMR was an entry-level position However, I worked hard and MMR asked about my interests, and I got to persue them What should someone need to do to get started?: An interest or background in market research. For PAC research, it’s broader thinking with a creative edge Tropicana New Brand – Failure. Even though it was on trend, the emotion fell flatNew Coke New Coke Failure New Diet Coke Success Expo East Expo West Food trends and technologies: Minimalist style products. High-fat products. Fat Bar by Zayne Bulletproof- Fat Water Fat Bombs Consumers need shortcuts Favorite Kitchen Item: Chopsticks. Even with soup and salad If you were to say something your first day in MMR, what would you say?: Focus and don't be afraid. How to find you: Through Linkedin - Carrie Arndt

Learn more about your ad choices. Visit megaphone.fm/adchoices