"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis

Fiverr Goes All-In on AI: Empowering Creators, Not Replacing Them, with Micha Kaufman, CEO of Fiverr

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Apr 26, 2025
Micha Kaufman, Founder and CEO of Fiverr, discusses his values-based approach to AI that empowers creators rather than displacing them. He introduces Fiverr's new AI suite, Fiverr Go, designed to enhance freelancers' creative capabilities. The conversation dives into how this technology can support human creativity while maintaining its distinct value, the evolution of freelancing in an AI-driven market, and the transformative impact of AI personal assistants on client interactions. Kaufman emphasizes the need for adaptability in the changing job landscape.
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INSIGHT

AI Must Empower Creators

  • Fiverr CEO Micha Kaufman fears AI will demotivate creators if it devalues their work by uncredited use.
  • He aims to empower creatives by providing AI tools tied closely to individual creators' unique styles.
INSIGHT

Freelancers Are Agile Adopters

  • Freelancers adapt faster to AI due to their self-education and need to remain competitive.
  • Their agility often surpasses full-time employees, improving their resilience to automation.
INSIGHT

Why People Hire Creators

  • People hire others to save time, gain a competitive edge, or handle complexity.
  • These core motivations remain unchanged despite AI advances.
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