On this episode, Eric Siu, Chairman at Single Grain reveals the timeless, tested growth-marketing principles he has used to help several companies.

Specifically, Eric covers:

- Why podcasts have a high retention rate.

- How to increase organic engagement on LinkedIn.

- Why YouTube shorts are a big opportunity right now.

- Pillar content and the framework for repurposing your content.

- The most important factor when it comes to running ads.

- How to capture people's attention.

Learn more at https://tractionconf.io

Connect with Eric Siu: https://www.linkedin.com/in/ericosiu/

Learn more about Single Grain at https://www.singlegrain.com/

#growth #marketing #startups

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