Marketplace Tech Artificial ingredient: Cooking up new snacks with aid of AI
Feb 4, 2025
Discover how artificial intelligence is revolutionizing the snack food industry. Mondelez is using AI to streamline recipe creation, blending automation with human taste testing. The technology enhances efficiency and responds to consumer trends, making innovation quicker. Learn about the balance between AI-driven processes and the essential human touch. This transformative approach minimizes repetitive tasks, allowing food scientists to focus on creativity and flavor development.
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AI's Baking Blunder
- Mondelez's AI initially suggested absurd recipes, like a cookie mostly made of baking soda.
- This happened because the AI lacked sufficient data to understand what constituted a cookie.
Taste Test Fatigue
- Frequent taste tests can desensitize food scientists, making feedback less reliable.
- Mondelez's AI reduces the need for excessive testing, improving feedback quality and worker satisfaction.
Stealthy AI
- Mondelez uses AI to streamline product development, but consumers remain unaware.
- This AI-driven efficiency has enabled Mondelez to respond quickly to changing consumer preferences, like smaller package sizes.