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Marketplace Tech
Artificial ingredient: Cooking up new snacks with aid of AI
Feb 4, 2025
Discover how artificial intelligence is revolutionizing the snack food industry. Mondelez is using AI to streamline recipe creation, blending automation with human taste testing. The technology enhances efficiency and responds to consumer trends, making innovation quicker. Learn about the balance between AI-driven processes and the essential human touch. This transformative approach minimizes repetitive tasks, allowing food scientists to focus on creativity and flavor development.
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Quick takeaways
- AI accelerates snack innovation by enabling food scientists to quickly customize recipes, enhancing efficiency in the development process.
- While AI aids in product development, human oversight is crucial to align new recipes with brand standards and consumer expectations.
Deep dives
AI-Driven Innovation in Food Science
Artificial intelligence is revolutionizing the food innovation process by expediting recipe development. Food scientists can now utilize AI tools to select desired flavor characteristics, significantly reducing the time taken to create new snacks. The AI allows scientists to customize their recipes by ticking options for traits such as texture and flavor intensity, which makes the process approximately four to five times faster than traditional methods. However, human supervision remains vital in ensuring that the AI-generated recipes align with established product standards and brand identity.
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