Data Forward: AI and Data Management News Data Management Done Right with Malcom Hawker from Profisee - Data Forward Podcast
Jan 9, 2025
Malcome Hawker, Chief Data Officer at Profisee and host of the CDO Matters podcast, offers transformative insights on data management. He emphasizes building customer-centric data organizations and the crucial role product managers play. The conversation covers shifting towards enabling governance practices and using advanced technologies for data observability. Malcome also explores the significance of active metadata and the future of data contracts, including the prospects of blockchain in data monetization.
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Inventory-Driven Approach Pitfalls
- Many CDOs initially focus on bottom-up data inventories, glossaries, and lineage.
- This approach often leads to slow progress, governance struggles, and difficulty demonstrating value.
Outcome-Driven Data Management
- Focus on top-down, outcome-driven data management.
- Align data initiatives with specific business goals and measure their impact on KPIs.
Quantifying Data Value
- Data professionals can and should quantify the value of data improvements in dollars and cents.
- Use attribution modeling, similar to marketing, to connect data quality metrics with business KPIs.