Mastering Data Management: Strategies for Success

This chapter focuses on the evolving role of Chief Data Officers in advocating for Master Data Management (MDM) and data governance. It discusses the challenges faced by data leaders in quantifying the financial value of data quality and emphasizes the need for an outcome-driven approach that aligns data efforts with business objectives. The conversation highlights the importance of transitioning to customer-centric data product strategies while tackling the complexities of effective data management.