406: Monetization Strategies in the Influencer Industry with Brittany Hennessy

Navigating the influencer industry as a food creator, working with brands, and building a more profitable business.

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Welcome to episode 406 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brittany Hennessy from Carbon August about influencer marketing.

Monetization Strategies in the Influencer Industry

Do you consider yourself to be an influencer? As a food creator, whether or not you have a large social media following, you are definitely influencing your audience. And today’s guest is the expert when it comes to all things influencer.

In this episode, Bjork is chatting with Brittany Hennessy, an author, and pioneer in the influencer industry. They discuss her career path, experiences working at a media company, and why creators are more important than ever in the marketing space.

It’s a thought-provoking episode that will help you think more critically about your strengths as a content creator, and how to build a stronger, more profitable business.

In this episode, you’ll learn:

• More about Brittany’s career path and how she got started in the influencer industry.
• What it’s like to work at a media company like Hearst.
• Why creators are more important than ever in the marketing space.
• Whether you’re an endorser, entertainer, or educator as a creator, and what the metrics for success look like for each.
• Her advice for when you should build vs. monetize.
• Why she thinks that social media followers and email subscribers are the most important relationships to build.
• Why you should ask yourself “Is this good for my brand, is this good for my business, and/or does this make me happy?” when making decisions regarding what you share.
• How to approach affiliate marketing on a food blog.
• When and why you should consider working with an agency.
• More about Brittany’s book (Influencer: Building Your Personal Brand in the Age of Social Media).

Resources:

• I Faked My Grandpa To The Top of Fashion Week
• Horizon Media
• Hearst
• Influencer: Building Your Personal Brand in the Age of Social Media
• Collective Voice
• Magnolia
• Wirecutter
• Travis Scott
• Skims
• Striped Spatula
• The Casper Blog
• Getty Images
• DBA
• Follow Brittany on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership