251 - Growing Your Membership with Joint Venture Promotions

One of the strongest ways you can grow your membership at speed is to start a joint venture promotion.

First of all, you may be asking what exactly a joint venture promotion is… Put simply, it’s working with someone who has a sizeable audience who you want to speak to in exchange for commission or some other value exchange.

Now that we’ve got that cleared up – do you want to know how you can use joint venture promotions to boost your membership sign-up rates?

Well, that’ll take a while to write out. Why not listen to this episode to find out instead?

Essential Learning Points:

• The different ways you can grow your membership numbers
• Why contributing guest content to partners’ sites is a great starting point
• How to step up your joint venture promotions with affiliate programs
• Why the cost of affiliate programs is worth it for the value they provide
• How to perfect your joint venture promotion strategy and where to go for more information

Important Links & Mentions:

• Membership Academy
• Lead Generation Essentials for Membership Site Owners
• Promoting Your Membership Site with an Affiliate Program
• How Much Should I Charge For My Membership Website?
• Utilizing Guest Experts for your Membership Content

Key Quotes:

“You have to think about whether you want to offer a one-off commission or commission on the recurring element of the payment. This depends on how much you’re charging and your profit margin.”

“You will not be able to reach the number of people a joint venture partner can get you if you instead choose to spend their commission fees on standard marketing.”

“Make sure that any leads opting-in to your email list from your co-promotion have a short funnel before they can be turned into sales… Your joint venture partner isn’t going to want to wait 60 or 90 days!”