ISV Journey with Peter Linke

Peter Linke talks about the place he lives in and how he spends his time when he’s not working.

Talks about the Orlando Microsoft Ignite event – how great the event was

A discussion about the history of Peter’s company

Peter’s journey to becoming an ISV

Discussions about the product lineup they have now

Peter’s career as an ISV and how did he start from being an ISV to becoming a CEO

Explained what a team service is and what they are building in team service that they were able to sell – time tracking solution

What is proMX AG, how did it start and the evolution to where they are today

How has proMX AG adopts changes, and how they ensure that their business is aligned

Talks about how they plan out their marketing strategy to rise above the competition

How they get partners to promote their product?

What are the four solutions they have built?

Introduction to PSA

How Peter handles selling their products internationally, for instance, doing transactions from a currency perspective

The process of how they train their partners in remote locations

How they handle the 24/7 support in different Time Zones

The key lessons he has learnt in this Industry

Three points he wants to recommend to people starting an ISV business

Talks about selling software as an ISV and do they have trained salespeople

The timeframe and how quickly do they move to this sale cycle

Talks about co-sell, how Peter see success with co-sell content

The challenges ISV’s have and the ability to protect their intellectual property – anything special around preventing the unauthorized use of their IP

Peter’s advice to new ISV’s about working with Microsoft and what should they do to foster a great relationship with Microsoft