Tech Disruptors AT&T COO on Goal to Hold US Fiber Market Lead
4 snips
Aug 5, 2025 Jeff McElfresh, the Chief Operating Officer of AT&T, shares insights on the company's aggressive strategy to dominate the US fiber market. He highlights plans to boost fiber availability to over 60 million locations by 2030, amidst a slowing wireless business. McElfresh discusses the competitive landscape of fiber and the importance of spectrum in enhancing network capabilities. He also touches on AT&T's adaptive strategies, including partnerships in satellite technology to improve broadband services and sustain customer satisfaction.
AI Snips
Chapters
Transcript
Episode notes
Customer-Centric Wireless Growth
- AT&T's wireless business growth is rooted in deeply listening to customer needs and maintaining customer-centric, simple offerings.
- This focus has led to consistent subscriber growth and low churn despite fierce competition.
Convergence Drives Subscriber Growth
- AT&T's mobile subscriber growth stems from convergence of mobile and fiber broadband services, not just from smartphone market expansion.
- The company targets underpenetrated segments and converged service households to gain loyal, high-value customers.
Modernizing with Mid-Band 5G
- AT&T is modernizing all cell towers with mid-band 5G spectrum, aiming to cover 300 million people by 2026.
- This upgrade boosts network performance, enables innovative features like speed boosts, and strengthens competitive positioning.