AT&T's Strategy in a Saturated Market

AT&T aims to maintain a lead in the US fiber market to sustain growth as its core wireless business slows. In this episode of Tech Disruptors, Jeff McElfresh, Chief Operating Officer of AT&T, speaks with Bloomberg Intelligence analyst John Butler about the company’s plan to expand its base to more than 60 million locations by 2030, from just over 30 million today. They also discuss how solid planning and execution have helped the company to sustain steady subscriber gains in its wireless business amid rising competition and fierce pricing pressure.