Marketing’s Evolving Role in Driving Sales Effectiveness with Julie Murphy

This is episode 768.

Read the complete transcription on the Sales Game Changers Podcast website.

This is the first episode of the “Marketing and Selling Effectiveness Podcast.” Every other Monday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications.

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On today’s show, Julie shared some of her ideas on how Marketing organizations are evolving in their critical need to work with the Sales organization to accelerate the path to revenue.

Find Julie on LinkedIn. 

JULIE’S TIP: Grab lunch with your best friend in marketing. Or if they’re not your best friend, if you barely know them, you especially need to get lunch, maybe a few lunches. The first step to putting together a really cohesive, effective plan is regular communication.”