NEXT.io Podcast Jake Dovey: How to Boost iGaming Conversions with Better Payments
Oct 2, 2025
Jake Dovey, CEO of PayModum, delves into the fascinating world of iGaming payments. He highlights how customers always gravitate towards the least friction, emphasizing the real cost of payment hurdles. Dovey explains the innovative PIX system in Brazil, while exploring biometric KYC to streamline user experience. He shares insights on the power of AI in personalizing checkouts and the balance between cost and value in payment strategies. Additionally, he passionately discusses his fundraising efforts for Chordoma UK, inspired by his mother’s battle with the disease.
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Customers Choose Least Resistance
- Customers always follow the route of least resistance when making deposits or purchases.
- Designing payments around minimal friction is the primary driver of conversion and trust.
Measure True Payment Cost
- Don't evaluate payment providers by headline fees alone; measure the true operational cost and customer friction.
- Calculate the cost of manual reconciliation, uncertainty, and lost customers when comparing providers.
Pension Payment Anxiety Example
- Jake compared his pension provider's manual bank payment to InvestEngine's instant open-banking flow.
- The instant reconciled flow eliminated 20–30 minutes of anxiety and likely kept him as a customer.
