XR AI Spotlight How to Build AR Experiences for Brands on Any Street
Apr 3, 2024
Anne-Sophie Panzer, cofounder of Zaubar, blends history and storytelling for AR castle reconstructions and location games. Stefan Marx, cofounder and product lead, builds AI-powered tools for gamified street, museum, and event AR. They discuss place-based AR projects, app-clip vs WebAR tradeoffs, safety and onboarding in transit, generative AI for scalable AR content, and a Euro 2024 rollout with Deutsche Telekom.
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Graffiti Mural That Dispensed Real Cokes
- Stefan described a Coca-Cola mural that came alive when scanned and rewarded players with a real Coke Zero.
- That campaign achieved a 7% conversion rate of passersby who tried the AR experience.
AR Role-Playing In A Castle Ruin
- Anne-Sophie described an ARPG at a castle ruin where visitors rent a tablet, meet life-size green-screen characters, and complete tasks up to the highest tower.
- Characters are playable and players collect items while walking through reconstructed history.
Optimize For App Clips And Streaming Assets
- Use App Clips / Instant Apps to deliver native-quality AR without full downloads, but stay within strict size limits (15MB Android, 50MB iOS).
- Combine native code with streamed web assets and a CMS to dynamically load larger content.