
Stuff You Should Know Fordlandia: Brazil Isn't Michigan
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Aug 29, 2023 Henry Ford’s audacious dream of building a Midwestern town in the Amazon faced spectacular challenges. Mismanagement, cultural clashes, and environmental missteps marked the downfall of Fordlandia. Workers resisted underpayment despite promises of a better life. Their pride clashed with American corporate practices, resulting in health issues and dissatisfaction. The town, initially a failure, found new life through gypsum mining. A lively discussion about potential actors for a movie about Ford adds a fun twist to this incredible tale of ambition gone awry.
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Ford's Folly
- Henry Ford attempted a utopian society in the Amazon, called Fordlandia, based on Midwestern American ideals.
- This "folly" aimed to control rubber production and instill his values in the local population.
Ford's Gestapo
- Ford's sociology department investigated employees' homes to ensure adherence to his lifestyle standards.
- Despite offering good wages and benefits, he imposed strict rules on workers' personal lives.
Vertical Integration
- Ford's vertical integration strategy aimed to control the entire supply chain, from raw materials to final product.
- This led him to establish Fordlandia in the Amazon for rubber production, seeking total ownership.





