Fordlandia: The Ambitious Gamble

This chapter explores Henry Ford's audacious attempt to establish a rubber plantation in Brazil, delving into both his visionary goals and the numerous failures encountered along the way. It highlights Ford's conflicting legacy, showcasing his contributions to the automotive industry alongside his troubling personal beliefs and intrusive employee practices. Through the tale of Fordlandia, the chapter reflects on the complexities of ambition and the unforeseen challenges of industrialization in an unfamiliar environment.