The New Music Business with Ari Herstand
How the China Music Market Works
Jan 29, 2025
In this conversation with Alex Taggart, a music market expert with a decade of experience in China, listeners dive deep into the complexities of the Chinese music industry. Alex explains the unique dynamics of local streaming platforms like Tencent Music and shares actionable steps for artists eager to break into this market. He discusses the importance of collaboration with local artists, strategies for touring China, and how to check if your music is already gaining traction there. It's a treasure trove of insights for anyone looking to expand their musical reach!
01:12:44
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Collaborating with local artists is essential for Western musicians to effectively build a fan base and navigate the Chinese market.
- The Chinese music consumption landscape is dominated by digital platforms like Tencent Music and NetEase Cloud Music, which incorporate unique social features.
Deep dives
Collaborations Are Key to Success in China
Collaborating with local artists is the most effective way for Western musicians to establish a fan base in China. This strategy helps artists navigate the unique market and engage with audiences that they might not reach otherwise. By researching similar artists in their genre and examining who their fans are following, musicians can identify potential collaborators. Manual efforts, such as checking comments and interactions on social media and music platforms, can lead to fruitful partnerships that enhance visibility and growth in the Chinese market.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
