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Social Media Marketing Talk Show
YouTube Updates: Podcasts, Analytics, Live Tools, and More
May 6, 2023
The podcast discusses the latest YouTube updates, including the option to put podcasts on YouTube, new features like podcast playlists and analytics, multiple YouTube trailers, and the addition of podcasts to the YouTube music app. It also explores YouTube's new features for podcasts and advertising, updates on mobile video downloads and monetization policy changes, updates on live streaming and YouTube Shorts, and recent updates on YouTube, including image polls and mobile trailers.
22:17
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Quick takeaways
- YouTube now offers podcast playlists and analytics to enhance podcasting experiences for creators and listeners.
- YouTube Music app now includes podcasts, allowing users to seamlessly transition from video podcasts to audio on the music app.
Deep dives
YouTube Podcasts: New Features and Analytics
YouTube has rolled out new features for podcasts on its platform. Podcast playlists are now available globally, allowing creators to categorize and label their playlists as podcasts. Additionally, podcast analytics have been introduced, offering data on listener behavior such as drop-off points and repeated replays. While the analytics are specific to YouTube, they provide valuable insights for podcast performance on other platforms as well. This update aims to enhance podcasting experiences for creators and listeners alike.
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