The Rising Trend of Non-Alcoholic Beers

Non-alcoholic beers are becoming increasingly popular, particularly among younger consumers who are opting for healthier lifestyles. Athletic Brewing has successfully capitalized on this trend by creating craft-style non-alcoholic beers that appeal to traditional beer drinkers. Instead of the lower-quality options typically found, these beers are treated as genuine craft beverages, leading to substantial sales growth. Athletic Brewing has reported significant market penetration, with non-alcoholic beer now representing over 10% of total beer sales in some major retailers, highlighting a substantial shift in consumer preferences.