Taking over the Beer Aisle — Without the Buzz

Bill Shufelt, founder of Athletic Brewing Company, transforms non-alcoholic beer into a flavorful choice for consumers looking for healthier options. He discusses the booming trend of non-alcoholic beers, particularly among younger drinkers, and how it shifts the beverage landscape. Shufelt shares insights on the history and innovations in the non-alcoholic market, along with future growth possibilities. The conversation also touches on fun anecdotes about culinary advancements, like the sneeze guard, weaving personal experiences into industry changes.