Scaling DevTools How PlanetScale write content, with Ben Dicken
Oct 17, 2025
Ben Dicken, a developer educator at PlanetScale with a unique background in database engineering and academia, dives into the art of creating engaging technical content. He explains how interactive B-tree visualizations have made complex topics accessible, standing out in a sea of AI-generated content. Ben shares his meticulous process of research and creativity, encouraging engineers to write and teach. He highlights the power of visuals in explaining intricate concepts and the positive impact of educational content on product awareness.
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From Database Engineer To Educator
- Ben moved from database engineering into academia and then to PlanetScale, blending formal teaching with engineering practice.
- That background gave him the exact skills needed to create deep, educational developer content.
High-Effort Interactive Content Wins
- Interactive, high-effort content stands out in a sea of average AI-generated posts and attracts engineers.
- Ben's interactive B-tree visualisation proved that deep, playful explanations drive sizable traffic and engagement.
Write To Teach First
- Care about your topic and research it thoroughly before you publish interactive or long-form technical content.
- Aim to make every reader feel smarter after engaging, regardless of whether they become a customer.