Tweaking Your Brand Positioning to Fit Your Customers’ Subconscious Desires

Just like your wardrobe, your brand positioning should be updated every so often to reflect the times and keep you looking current. When you think about your brand positioning, do you feel confident that it truly connects with where your customers are today? Holding onto the past could cost you sales and relevancy every day. Maybe it’s time for a refresh.

In this week’s Mindstate Marketing Hour, I will discuss the importance of modifying your brand positioning so that it perfectly aligns with where your customers are today, so you can build relevancy and grow your business.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
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https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!