The Business of Authority Niching Down
Mar 19, 2024
Focusing on a narrow market segment can transform your business strategy. The conversation emphasizes the importance of niching down to meet specific client needs, especially in saturated markets. Effective communication plays a crucial role in building trust by framing services in terms of value. Consultants can greatly benefit from specializing, as showcased by one who significantly increased fees through focused expertise. The hosts also discuss strategies for engaging with prestigious media outlets to enhance credibility and visibility.
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Niching Defines Your Genius Zone
- Niching down means focusing on people, problems, and industries where you can operate in your personal genius zone.
- This is the sweet spot where you do your best work and connect deeply with your marketplace.
Focus on Client Outcomes
- Software developers should niche by client outcomes, not tools or technologies.
- Clients pay for business results, not lines of code or specific plugins.
WordPress Expertise Isn't Enough
- When hiring for WordPress, look beyond just platform expertise.
- Prioritize experience with client type, outcomes desired, and teamwork fit.
