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Niching Down

The Business of Authority

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Specialization in a Saturated Market

This chapter explores the importance of niche specialization when selecting a WordPress developer, highlighting the need for a deeper understanding of client-specific requirements. The speakers discuss the impact of market saturation on specialized fields and emphasize the significance of team dynamics and effective communication. Additionally, the conversation touches on the benefits and risks of niching down in a competitive landscape, with a focus on current trends like blockchain and AI.

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