Global game developer Outfit7 is reaching new audiences and taking control of its data with its unique approach to A/B testing. In this episode, Peggy Anne Salz meets with Nina Oblak, Outfit7 ASO Team Lead, to discuss how the company uses split testing beyond creatives and content to inform choices at every stage of the game cycle. Owning its data is a big part of Outfit7’s success. With the help of Kayzen, the world’s first mobile in-house bidder™, Outfit7 has total control of its programmatic campaigns. Ryan Goeden, Business Development Lead at Kayzen, joins Peggy and Nina and reveals how Outfit7 and Kayzen partner to reach new users in different genres and the hidden data signals marketers can use to improve their campaigns.

CHAPTER TIMESTAMPS

00:00 - Hello to Nina and Ryan

02:58 - Testing a fake app store for AB Testing

07:41 - The skill gap that is separating advertisers

10:21 - Outfit7's split testing routine and how to test on a budget

15:20 - Testing new genres without fully taking the plunge

21:30 - Tricks to getting the most out of your AB testing

25:50 - Using testing for more than just distribution 

28:40 - Q&A for Nina and Ryan

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