Understanding Durability in the Circular Economy

Durability is defined as the ability of a product to last as long as possible, which reduces pressure on natural resources in a circular economy. By extending the lifespan of products, such as trainers or personal tech, we can minimize emissions related to their production, as longer-lasting items retain the 'embodied carbon' that comes with manufacturing. This focus on durability is essential because it allows for the optimized use of materials and energy, keeping items in circulation rather than disposing of them prematurely. The overarching goal is to maintain products at their highest value for as long as possible, leading to less waste and a more sustainable economic model.