The Circular Economy Show Podcast
Decoding durability in a circular economy: more life, more memories
Oct 29, 2024
Durability is more than just a physical trait; it encompasses emotional connections, too. The discussion dives into how sustainable design can prolong product life and reduce waste. Insights on the circular fashion model using jeans illustrate the challenge of measuring durability and the role of innovative materials. In personal tech, emotional bonds play a crucial role in brand loyalty. Overall, the focus is on integrating longevity into product design to enhance circular business models and meet consumer needs.
23:40
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Quick takeaways
- Durability in a circular economy extends product lifespan, reducing emissions and conserving natural resources through optimized material use.
- Emotional connections to products enhance their desirability and longevity, reinforcing the importance of integrating emotional durability in design.
Deep dives
Understanding Durability in the Circular Economy
Durability is defined as the ability of a product to last as long as possible, which reduces pressure on natural resources in a circular economy. By extending the lifespan of products, such as trainers or personal tech, we can minimize emissions related to their production, as longer-lasting items retain the 'embodied carbon' that comes with manufacturing. This focus on durability is essential because it allows for the optimized use of materials and energy, keeping items in circulation rather than disposing of them prematurely. The overarching goal is to maintain products at their highest value for as long as possible, leading to less waste and a more sustainable economic model.
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