Exploring Durability in Jeans: Physical Strength and Emotional Connection

When we talk about durable materials, products, and services, what do we really mean? This episode unpacks the physical and emotional dimensions of durability and explores how this key design principle can help set circular business models up for long-term success. 

Would you like to know more about Back Market, the circular business model example mentioned in this episode? Listen to our episode 126: Changing the way we buy and use technology with Back Market.

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