The Joe Reis Show Tim Berglund - The Art of Developer Relations, Hardware Hacking, and More
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Apr 16, 2025 
Tim Berglund, the OG of DevRel at Confluent, dives into the captivating world of developer relations. He shares insights on evolving from public speaking to fostering community engagement and the critical role of empathy in tech. The conversation highlights the balance between AI tools and human storytelling in effectively reaching technical audiences. Tim also discusses the transformative impact of Kafka in data infrastructures and recounts his childhood passion for hardware hacking, exemplified by creating a Nixie tube clock.
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DevRel Content Needs Empathy
- Developer relations content must be empathetic and high quality to stand out and effectively help developers.
- Excellent presentation and creative engagement enhance learning and retention in tech education.
Lead With User Problems
- Show how your technology addresses specific pain points in users' workflows to persuade adoption.
- Explain problems fully before presenting your solution to ensure relevance and trust.
Use Storytelling to Connect
- Identify with your audience’s problems before offering solutions to build trust and relevance.
- Use storytelling frameworks like the hero's journey to connect your product with user challenges.