FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

Coaches Spotlight: Meet Nathan Jones| S3:ep4

Jun 12, 2026
Nathan Jones, co-owner of Elevation Athletic Performance in Cassville, Missouri, is a servant-hearted strength coach who builds confidence through personalized, culture-driven training. He recalls a 280-to-500-pound deadlift breakthrough. He describes shifting from harsh Westside methods to tailored, softer accountability. He talks about earning buy-in, balancing training with life, and advice for coaches.
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ANECDOTE

Athlete's 280 To 500 Deadlift Journey

  • Nathan celebrated a young athlete hitting a 500 lb deadlift after progressing from 280 lbs within about a year and a half.
  • The PR came during a planned max session where Nathan pushed him to attempt 500 and the lift 'flew off the floor.'
INSIGHT

Blended Systems Beat One Size Fits All

  • Nathan moved away from thinking coaches must be harsh and tied to one system to get results.
  • He found blended systems and personal connection produce better buy-in than a Westside-only, high-intensity approach.
ADVICE

Convert Skeptical Clients With Fast Wins

  • Show prospective clients quick, measurable wins to prove your value, like a 5–10 lb bench increase or a vertical jump PR for kids.
  • Use small early improvements and sleep/nutrition tweaks to convert skeptics who feel 'not ready.'
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