
FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show Coaches Spotlight: Meet Nathan Jones| S3:ep4
Jun 12, 2026
Nathan Jones, co-owner of Elevation Athletic Performance in Cassville, Missouri, is a servant-hearted strength coach who builds confidence through personalized, culture-driven training. He recalls a 280-to-500-pound deadlift breakthrough. He describes shifting from harsh Westside methods to tailored, softer accountability. He talks about earning buy-in, balancing training with life, and advice for coaches.
AI Snips
Chapters
Transcript
Episode notes
Athlete's 280 To 500 Deadlift Journey
- Nathan celebrated a young athlete hitting a 500 lb deadlift after progressing from 280 lbs within about a year and a half.
- The PR came during a planned max session where Nathan pushed him to attempt 500 and the lift 'flew off the floor.'
Blended Systems Beat One Size Fits All
- Nathan moved away from thinking coaches must be harsh and tied to one system to get results.
- He found blended systems and personal connection produce better buy-in than a Westside-only, high-intensity approach.
Convert Skeptical Clients With Fast Wins
- Show prospective clients quick, measurable wins to prove your value, like a 5–10 lb bench increase or a vertical jump PR for kids.
- Use small early improvements and sleep/nutrition tweaks to convert skeptics who feel 'not ready.'
