Seung Yoon Lee, CEO and co-founder of Story Protocol, is building crypto infrastructure to unlock the $80 trillion creative asset class.
After selling his previous company Radish Fiction to Kakao for $440 million, Seung saw a bigger problem: streaming platforms like Netflix make billions while creators who make the content get almost nothing.
Story Protocol lets creators own and trade their work like stocks, while enabling anyone to legally remix content with automatic royalty payments.
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• Twitter: https://x.com/storysylee
• Twitter: https://www.story.foundation/
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PARTNERS
🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/
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🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/
💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure.
https://sui.io/
🧩 Story makes IP and real-world data programmable, enforceable, and monetizable.
https://www.story.foundation
★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/
🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz
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DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.
0:00 - Introduction
1:36 - Please Subscribe
2:03 - 200 MPH Because Of KBW
3:21 - What Seung Does During Downtime
4:14 - Best Mountains & Switzerland
5:45 - How Seung Got Started In IPs
9:41 - Seung Changing The Rules Of IP
15:14 - Our Trusted Partners
16:06 - Something More Than Half A Billion?
22:15 - Our Valued Sponsors
23:29 - Hardest Thing You Had to Do Within That First Company
26:35 - Does That Mean You’re Overly Optimistic
29:38 - $80 Trillion IP Asset Class Explained
32:32 - Examples Of IPs That Should Be Unlocked
37:17 - How IPs Differ From NFTs Or Social Tokens
40:00 - Vision Of IP Usage In The Coming Years
41:36 - AIs Next Leap Comes From Unlocking IP Assets
46:17 - What’s Necessary To Reach Your Grand Vision
49:37 - Your Answer To A Billion Dollar Valuation Criticism
52:41 - Story Protocol Setback Story With Co-Founder
When Shift Happens Podcast 
