The Media Show
Politico, Labour's Media Policy, Katie Hopkins, Google
Apr 15, 2015
John Harris from Politico discusses the launch of a European edition. Katie Hopkins defends her controversial comments. The European Commission files a complaint against Google. Labour's Chris Bryant talks about the party's media policy.
28:27
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Quick takeaways
- Politico revolutionized political coverage with a specialized focus, leading to editorial and business success in the US.
- Google's alleged anti-competitive behavior in favoring its shopping links raises significant concerns about market abuse.
Deep dives
The Success of Politico in Transforming American Political Coverage
Politico, a political website in the US, successfully revolutionized detailed coverage of American politics into a prosperous business model by maintaining a focused editorial mission exclusively on politics and policy making. Contrary to traditional general interest publications, Politico provided in-depth, immediate, and sophisticated insights tailored for a specialized audience, including influential figures such as members of Congress and lobbyists. The editorial success translated into a viable business model through premium quality editorial products, attracting both readers and advertisers, showcasing a replicable model for expansion into Europe.
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