The Media Show cover image

Politico, Labour's Media Policy, Katie Hopkins, Google

The Media Show

CHAPTER

Politico's Success and Expansion into Europe

The chapter explores Politico's rise as a leading political website in the US and its expansion into Europe. It delves into their unique approach of providing in-depth and immediate political coverage, their revenue generation model, and their strategy of attracting high-value advertisers and subscribers. Additionally, it discusses the editorial and business opportunities in Europe and the challenges of entering a competitive market with a focus on detailed political news.

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