The Small Business Big Marketing Podcast with Tim Reid

Content Marketing with Joe Pulizzi. | #125

Mar 3, 2013
Guest
Joe Pulizzi
Joe Pulizzi, founder of the Content Marketing Institute, discusses the power of branding strategies, giving away knowledge in content marketing, the benefits of using SlideShare, and effective content marketing for small businesses. The host also reflects on upcoming interviews and a product called Spotlight.
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Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Opportunity Cost in Marketing and Introduction to Content Marketing
02:44 • 4min
3
The Power of a Color in Branding Strategy
06:35 • 19min
4
The Power of Giving Away Knowledge in Content Marketing
25:10 • 9min
5
The Power of SlideShare as a Content Marketing Tool
33:59 • 4min
6
Effective Content Marketing for Small Businesses
37:41 • 11min
7
Reflections on Content Marketing and Promoting a Product
48:18 • 5min