Content Marketing with Joe Pulizzi. | #125
The Small Business Big Marketing Podcast with Tim Reid
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Effective Content Marketing for Small Businesses
The chapter discusses a small business that successfully utilized content marketing, specifically a heating and air conditioning company that started a blog and saw increased website traffic and inquiries. It explores the importance of creating original blog content and outsourcing tasks like editing, proofreading, and SEO. The conversation also addresses the challenges of incorporating content marketing into a busy week and the need for businesses to adapt to the changing landscape of digital marketing.
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