#026 Chris DiVecchio | Building a Life-Changing Fitness Brand

Chris DiVecchio is a fitness trainer, a lifestyle specialist, and a health and wellness expert. He founded Premier Mind & Body, a wellness and coaching company based out of Los Angeles, and is the author of 5x2 Method: Revealing the Power of Your Senses. Chris believes that the 23 hours a day we’re outside the gym are just as important to your health and fitness, if not more so, than the 1 hour we spend training.

In this episode, Chris discusses how he started a training business in his own backyard, explains how he dealt with the biggest curveball thrown his way, and reveals how he helped a client win a $1.2 million weight loss bet.

The Finer Details of This Episode:

• How Chris’ early life experiences influenced him to enter the world of bodybuilding .
• Why Chris moved away from the “grip it and rip it” method of weight training to one that emphasized the mind-body connection.
• What he did to transform his backyard startup into a booming business.
• When Chris realized that it’s the time we spend outside the gym that has the biggest impact on our health.
• Where does Chris think his entrepreneurial spirit comes from?
• Chris reveals the first customers that really put their faith in what he had to offer.
• What Chris is really excited about right now and what he has planned for the near future.
• Why he believes brand personality and identity are even more important to your company’s success than selling.
• What Chris hopes his customers will say about him when referring new clients.
• The biggest loss he’s dealt with in the course of creating his business and how he made the most of it.
• How Chris stands out from the crowd and stays relevant.
• Why he feels boundaries between him and clients are important and what he does to avoid self-indulgence.
• What Chris loves the most about his chosen career. 

Quotes:

“I believe so much in my own philosophies and my own principles. It’s my own approach that I’ve applied to my own life.”

“80% of my clientele I work with right now are C-level executives who have spent the majority of their lives building their success and wealth at the expense of their health and wellness.”

“It’s not always about doing more; sometimes it’s about doing less.”

“If I can think it, it’s possible. Let’s do this, let’s find a way.”

“You can’t force transformation down somebody’s throat. People have to be ready for that.”

“I’ve turned what turned out to be one of the biggest losses into the biggest win.”

“The outside gets fixed when the inside gets fixed.”

Mentions:

Aesthetic Revolution, Gary Vaynerchuk, Jim Kwik, Nike

Guest Links:Chris’ homepage - https://www.chrisdivecchio.com/

Emergency 7 - https://www.emergency7.com/product-launch-sales-page25207804

Chris on Instagram - https://www.instagram.com/chrisdivecchio/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!