The Andrew Faris Podcast Taylor Holiday's Vasectomy Went Amazing
Nov 27, 2024
Taylor Holiday, founder and CEO of Common Thread Collective, shares his insights on media buying and e-commerce trends. He provides a humorous take on his recent vasectomy experience and discusses the economics of mobile gaming. The conversation explores innovative advertising strategies, the challenges of 'doom spending,' and the balance between financial success and personal happiness. Taylor emphasizes the importance of setting life goals that foster relationships and joy, while also advocating for strategic charitable campaigns that enhance brand loyalty.
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AppLovin Success Story
- A customer spends $100,000 daily on AppLovin with positive results, triangulating data from various sources.
- This includes comparing first-click and last-click attribution data from tools like North Beam and Triple Whale to Meta data.
AppLovin Purchase Timeline Skepticism
- AppLovin claims 98.8% of purchases occur within 20 hours, raising skepticism about the platform's seven-day click optimization.
- This rapid purchase timeline seems unrealistic for typical e-commerce products like t-shirts or makeup.
Mobile Gamer Mindset and Incrementality Concerns
- Mobile game users might be more receptive to ads due to their interruptible mindset and frequent upselling within games.
- However, high overlap between mobile gamers and Meta users raises concerns about incrementality.