How to change someone’s mind. It’s a topic that’s come up a few times before on the podcast. For example, I talked to Jonah Berger about how to make inroads by asking for less. I also spoke with Tali Sharot about how to get further by focusing first on what you have in common. Yet there’s one tip that’s never made the list. And it’s one that’s proven to have an incredible impact. In fact, we’ve seen some of our most compelling entertainers regularly use it to their advantage, performers like comedians, magicians, and script writers. It’s the element of surprise. Michael Rousell writes about it in his book, The Power of Surprise: How Your Brain Secretly Changes Your Beliefs. Teacher, psychologist, and professor emeritus at Southern Oregon University, Michael has studied the topic of surprise for over three decades, and he’s tested it with his students. He makes a compelling case for why we should use it more than we do and provides clear instructions on how we can. Episode Links Seven and a Half Lessons about the Brain by Lisa Feldman Barrett Sam Harris and Making Belief Confirmation bias Wolfram Schultz and dopamine Elaboration Likelihood Model The Catalyst by Jonah Berger Michael Rousell TEDxSalem Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better by Will Storr The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.