From Non-Profit to Digital Marketing Maverick: A Journey of Authenticity and Growth

Dive into the inspiring journey of Brooke Sellas, from her roots in non-profit work to founding a successful digital marketing agency. Discover how authenticity and personal values shape not just a business, but an entire life journey.

In this episode, we chat with Brooke Sellas, CEO of B Squared Media, about her fascinating transition from non-profit organisations to leading a digital marketing empire. Brooke shares her experiences of relocating, embracing authenticity in business, and the impact of personal relationships on her career path. We also explore the role of brands in social issues and get personal with Brooke’s love for horseback riding and her dreams for the future.

Key Takeaways:

1. The Power of Authenticity: Brooke discusses her initial reluctance to be labeled as "likable" in a professional setting. She later realizes that her genuine personality and ability to authentically connect with people are crucial assets, teaching us the importance of embracing our true selves in our careers.
2. Aligning Values with Business: The conversation highlights how brands like Nike and Patagonia resonate with their audiences by standing firm on social issues. Brooke's insights into the alignment of personal and brand values offer a fresh perspective on how businesses can genuinely connect with consumers.
3. Life’s Influence on Career Paths: Brooke's move from Texas to the Northeast and her passion for horseback riding are not just personal anecdotes but pivotal moments influencing her professional journey. These stories underscore the significance of personal decisions and relationships in shaping our professional trajectories.