What’s the first step to making money with no savings?
How do you choose which opportunities to start with?
Today, Jay sits down with Codie Sanchez, author of “Main Street Millionaire”. Codie is a powerhouse entrepreneur, investor, and the mind behind Contrarian Thinking, a platform dedicated to empowering people to build real wealth through unconventional investments and small business ownership. Codie’s journey is anything but typical: she went from a middle-class background to finance jobs at Goldman Sachs and Vanguard, then pivoted into journalism, and finally found her calling by building wealth through owning small businesses.
Codie breaks down the idea that you don’t need groundbreaking ideas or tons of cash to get started, just a willingness to look beyond the obvious. From laundromats to vending machines, she explains how these “boring” businesses can actually be gold mines, offering steady and substantial returns that often get overlooked in today’s flashy, social media-driven vision of success.
Together, Jay and Codie dive into practical steps for starting your journey in business ownership. They discuss the essentials, how to make deals, manage risk, and recognize the right opportunities. Along the way, they debunk the myth that you need to be rich or have a finance degree to succeed. Instead, they focus on the importance of learning the language of money, cultivating grit, and keeping a curious mindset.
In this interview, you'll learn:
How to Take Control of Your Financial Future
How to Start Building Wealth Without a Big Idea
How to Identify Profitable Small Businesses
How to Build a Strong Relationship with Money
How to Turn Curiosity into Cash
How to Leverage Ownership for Financial Freedom
How to Find Under-the-Radar Investment Opportunities
You have the ability to create meaningful change, not only for yourself but for those around you, by building something that truly matters. Keep moving forward, and believe that financial freedom is within your reach.
With Love and Gratitude,
Jay Shetty
What We Discuss:
00:00 Intro
01:57 What Makes Rich People Rich?
04:40 The Reason Why People Don’t Talk About Money
06:30 Where Are We At Financially?
09:50 Misconceptions About What Makes Money
13:00 4-Step Process to Consistently Make Money
14:47 Academic Skills Don’t Translate to a Stable Career
17:44 Do You Need Money to Make Money?
23:06 The Key to Wealth is Taking Risks
26:48 We Can All Get Rich Together
32:52 Focus on the Foundation, not Tactics
35:28 You’ll Make Less Money if You Think You Will
36:57 Learn To Ask the Right Questions
43:57 The Best Mentorship Advice
49:06 You Can Make Money From Anything
52:33 The Richest People Started Small
54:19 What Core Business Skills You Should Invest In
01:00:16 Recognize Your Value to Get Better Deals
01:10:21 Every Business has a Value
01:13:49 Are You Bad at Math
01:17:47 Codie on Final Five
Episode Resources:
Codie Sanchez | Website
Codie Sanchez | YouTube
Codie Sanchez | Instagram
Codie Sanchez | Facebook
Codie Sanchez | TikTok
Codie Sanchez | LinkedIn
Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses
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On Purpose with Jay Shetty 
