Indie Founder #327 - Unlocking Product Growth: The Role of Early Adopters and Marketing Tactics
Why do some products grow more than others? In today's episode of "The Wannabe Entrepreneur," I ponder over the growth trajectory of my product, the inevitable plateau, and the significance of early adopters and the early majority. I confess to overlooking long-term marketing tactics initially and discuss strategies to break into fresh markets, like YouTube and non-English speaking segments, aiming to maintain momentum and captivate early innovators.
Links
The frustrating smartwatch purchase (00:00:12)
Dealing with refunds and customer complaints (00:03:21)
Understanding early adopters and early majority (00:07:30)
Lessons from initial product growth (00:10:53)
Neglecting sustainable marketing strategies (00:14:06)
Tapping into new markets and potential strategies (00:17:04)