'Expressing an idea and getting it out there is a very skilful process... the principle is to get the other people as interested in the idea you are.'
Creative work is to a large extent invisible - which makes it tricky for managers to manage. It also means that we're left with the challenge of making our invisible ideas visible if we're going to do anything with them.
In this fascinating conversation I talk to creativity expert John Howkins about that process, the naming, defining and describing of a new idea, together with his best advice for writers (and his confessions about his own writing process...).
