What One Gym Owner Learned by Going to Other Gyms for 30 Days

When was the last time you went to a gym that wasn't your own? And when was the last time you went to a gym that wasn't the same style of gym as your own?

Certified Two-Brain mentor Brooks DiFiore spent an entire month doing just that. During this Month of Sweat, he went to Orangetheory. He went to Solidcore. Row House. Barry's Bootcamp. Brooks only visited one other CrossFit gym, and it wasn't to take the CrossFit class.

The point wasn't to spy on or steal from the competition; it was to learn. In this episode hosted by Josh Martin of Two-Brain Coaching, Brooks shares what he learned on his fitness tour and how trying other gyms can help you level up your own.

Links:

"Founder, Farmer, Tinker, Thief"
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Contact:

Instagram: @biceps_by_brooks

Timeline:

1:05 – Who is Brooks DiFiore?

3:27 – The day Brooks tried Fran—and got his butt kicked by his mom.

4:25 – From the family business to the fitness business.

6:31 – The Month of Sweat.

8:32 – Everything but Zumba.

9:02 – Learning from Solidcore, where trainers must be motormouths.

12:52 – When gym owners visit other gyms.

14:10 – Taking your own gym experience to the next level by learning from others.

16:55 – The boutique fitness-chain formula.

19:08 – Highlighting commonalities between your gym and others to resonate with potential new clients.

20:36 – Why CrossFit coaches should try other types of fitness classes.

21:27 – Why CrossFit gym owners should try other types of fitness classes.

25:07 – How trying other classes can be especially helpful for new coaches. 

27:39 – How familiarity with other programs can help you relate to clients who’ve come from those gyms.