Today I have Jemma Porter here. Over the past six years she has been a copy writer for brands such as Tommy Hilfiger, Zalando, Boden, Louis Vuitton and Mothercare. **Get the full transcript and show notes at: https://justaskparker.com/podcast ** Each brand has their own way of selling and today Jemma will explain how she must create product descriptions based on the brands personality. Jemma teaches you what is important and why, she explains product descriptions, your about page and refunds page.

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