The GaryVee Audio Experience Before you head into BLACK FRIDAY...
Nov 23, 2023
Discover how Amazon is shaking up Black Friday broadcasting by removing the Prime paywall for its football game. This bold move is expected to attract a massive audience and revolutionize advertising strategies with innovative retargeting methods. Tune in for insights on how these changes could reshape marketing approaches, rivaling traditional Super Bowl ads. Plus, catch a glimpse of the host's thoughts on the NY Jets – a brief but humorous highlight!
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Retargeting Potential of Black Friday Games on Amazon
- Amazon airing Black Friday games offers retargeting capabilities, unlike traditional TV commercials.
- This allows brands to show ads to specific viewers who watched the game, increasing conversion chances.
QR Codes in Black Friday Ads
- Brands should use QR codes in their Black Friday game ads on Amazon.
- This leverages viewers' buying mindset during Black Friday and the game's sales-focused environment.
How Retargeting Works on Amazon
- Retargeting on Amazon is based on viewership data, not click-throughs.
- Advertisers can target viewers of the Black Friday game with specific products they saw during the game.